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What Is A Map Agreement

Brands should “control sellers” through “enforceable agreements.” Disagree. A POP Directive should be drafted as a unilateral directive, i.e. a directive drawn up by the manufacturer itself (in consultation with a anti-dominant adviser) without its own competitors or downstream resellers or agreements doing so. Politicians should explicitly state that this is a unilateral policy that does not constitute an agreement. All major brands should have a MAP policy where every retailer sells their product. If the brand uses distribution, distribution must be limited and each dealer must present an “authorized retailer” agreement to all retailers who sell products. We could spend a lot of time talking about what you need to do now, but you also need a prevention plan to reduce MAP violations in the future. So let`s dive in…